Industry veterans, Jim McGinness and Mark Osborn formed RCM Media in 2008 with a vision to become leaders of In-Theatre Marketing and Concession Promotions. Driven by innovation, cross marketing and customer relationships, the company has been working closely ever since with all the major movie studios and theater chains in the US and Canada to introduce exciting new immersive programs and collectible products that enhance the Movie Going Experience.

Over the last twelve years, RCM has continued to establish itself as the premier agency in its industry through the development and introduction of new innovative ideas that include popular movie branded 3D collectible concession products and engaging AR lobby experiences

Studio Partners

A History of RCM’s Innovation and Growth Include:

• 2009

  On Screen Animated Concession Spots

  Builds awareness for upcoming feature films and drive movie going patrons to the concession stand.

• 2010

  Kid’s Speedpack Combo

  This unique patented product has been very successful in North America. Geared to children, it holds Popcorn, Small Candy, a Movie Graphic Collector Cup and a Collectible Toy Figurine on the top.

• 2014

  2D Collectible Concession Products

  • 44-ounce Slim Line In-Mold Label Collector Cup
  • 170-ounce Square Collector Popcorn Tub to the Worldwide marketplace.
• 2018

  3D Collectible Concession Products

  RCM introduced premium 3D collectible concession products into the US market and retained exclusivity for the Marvel and Star Wars brands.

• 2019
  • Received “Vendor of the Year” award at the Geneva Convention.
  • RCM LIVE: RCM introduced its new RCM Live Services, to expand its In-Theater marketing capabilities to include FIVE KEY touchpoints:
    1. Collectible Concession Merchandising
    2. In-Theater Augmented Realty – Partnered with Fuze Viewer to create immersive AR in-lobby experiences triggered by concession products, POS and movie posters.
    3. On-Screen Animated Concession Spots
    4. Digital Interactive Kiosks and Lobby Monitors – Rollout of National network of interactive digital kiosks and lobby monitors.
    5. Digital Animated Menu Boards and POS Materials. Providing in-house creative production services to produce:
       • High-end animated concession spots for:
         1. Menu Boards
         2. Lobby Monitors
         3. Lobby Monitors
       • Designs, prints and fulfillment of high impact Point-of-Sale material to help merchandise all studio promotions.

TESTIMONIALS

RCM Media is one of Universal’s top vendors. Over the years, they have been very instrumental in delivering our in-theatre concession and media promotions. They are a very innovative group. In 2007, they worked closely with our team in the development of a 30-second concession spot which ran on thousands of screens across the country. I can always depend on them to deliver these integrated programs, which are a very important part to our overall in-theatre marketing campaigns.

Eric Carr

The products and support that RCM provides drives revenue and customer loyalty. During the opening weekend of Star Wars, the combination of Novelty and Collector Items Net Gross of $.83. per person resulting in Record Breaking Company Per-Caps !

Dan Herrle

The RCM Media team are exceptional cinema partners. Not only did they produce our 2020 custom refillable popcorn bucket on time to our specifications, but they also supported our marketing efforts throughout the year by providing kids packs with toppers and other specialty items. The team is professional, customer-focused and responsive to the needs of the theatre industry.

Leigh Ann Rassler

The team at RCM has provided top notch products for our customers for several years.  The quality movie themed products are what differentiates us from other cinemas and it is rewarding to see kids of ALL ages walking away from the concessions happy with their hands full.  RCMs products are unique and creative and while at the same time they are not just containers but collectible memories.

Scott & Nancy Hutson